How to Level Up Your Networking Game and Build Real Connections That Matter

Finding a job isn’t just about having the right skills—it’s about making the right connections. A strong network can open doors that a resume alone can’t. But networking effectively means understanding that different connections play different roles in your career journey. Here’s how to approach networking with purpose, connecting with people who can actually help you move forward.

Level 1: Building Knowledge Through Your Network

The first step in networking is connecting with people who can help you understand the industry landscape. These could be friends, acquaintances, or colleagues who stay up to date on trends, company news, and industry changes. They might not be hiring, but they can give you valuable insights into which companies are growing, what skills are in demand, and where new opportunities may be.

Why it matters: Before jumping into applications, it’s important to know where your skills and interests fit with the current industry landscape. Talking with these connections can clarify which roles might be a good match for you and where your goals align with what companies are looking for.

How to engage: You can be a Level 1 connection too! Even reading about an industry can give you enough context to connect with others who are just starting to network. Ask questions about industry trends, typical career paths, and areas where they see growth. This kind of conversation not only builds your own knowledge but helps you make genuine connections without feeling like you're unprepared.

Pro tip: look for mentorship programs. For example, I volunteer with Hire Heroes, where I provide people with Level 1 advice, sharing insights to help them understand the field and guiding them toward promising paths. These kinds of programs are designed to help you gain confidence and a better sense of direction in your job search.

Level 2: Connecting with People Who Know Decision-Makers

Once you've connected with people who understand the industry, the next step is to reach out to those who can introduce you to decision-makers. These might be experienced colleagues, alumni, or mentors who may not be hiring themselves but have connections to those who are. They can help get your name in front of the right people or share leads on companies that are hiring.

How to engage: Ask if there’s anyone else they recommend you speak with. They may know someone who’s hiring or be aware of companies actively looking for talent. Also, don’t hesitate to ask them directly about companies with open roles in your area of interest.

Pro tip: Instead of just thanking them, follow up if they offered someone to connect you with, or let them know why a lead might not be the right fit. This way, they understand your needs better and are more likely to offer tailored advice or connections in the future.

Level 3: Speaking with Decision-Makers

Once you’ve gained insight and built connections, it’s time to engage with the people who can actually hire you. These are hiring managers, team leads, or department heads. When you get the chance to speak with them, remember that every interaction matters—they’re evaluating your potential fit with their team, even if it’s not a formal interview.

Why it matters: Talking directly with decision-makers is a huge advantage. When you make a good impression, you’re no longer just a name on a resume but a person they remember when hiring opens up.

How to engage: Be prepared and intentional. Ask thoughtful questions about their team’s goals, share relevant experiences, and highlight how you could add value. Show that you’re not only qualified but also genuinely interested in their team’s success.

Pro tip: Be respectful of their time and keep your conversation focused. Hiring managers appreciate when candidates come prepared, showing they value the opportunity to connect.

Building a Network That Works for You

Networking isn’t about reaching out to everyone—it’s about building relationships with people who can genuinely support your career. A strong network rests on three key factors: attitude, aptitude, and connection.

1. Attitude – The person should be willing and open to help. This is someone who is supportive and interested in seeing you succeed.

2. Aptitude – They should be in a position to help, either because they have industry knowledge, influence, or connections that could make a difference in your career.

3. Connection – They should know you well enough to make a meaningful introduction, one that goes beyond a generic referral.

   
   

The first two factors—attitude and aptitude—are about finding people who are both willing and able to support you. The last factor, connection, is about the quality of the relationship you build. By making an effort to demonstrate your skills and goals clearly, you create connections that are motivated to help and have the insight to make introductions that count.

PS: Want to make sure your resume is ready when you connect with hiring managers? Check out Application Owl for a free resume report and get actionable tips to make your resume stand out.